Social Media Research & Analysis for Competitive / Market Intelligence

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About Course

How to leverage social media platforms and digital communication for competitive intelligence research

Social media, or digital communication, is fast becoming one of the primary media for competitive intelligence research.

Social media platforms such as Facebook, LinkedIn, and XING offer an abundance of information that is readily available and offers key insights for competitive intelligence researchers.

In this workshop we investigate the importance of social media sources for discovering critical intelligence. You will learn how to identify valuable quantitative and qualitative patterns and signals from the digital noise, in order to capitalize on business opportunities and avoid risks.

What Will You Learn?

  • Social media research and analysis - How digital communication works and how to exploit collective intelligence and consumer generated content.
  • Searching and analyzing social media:
  • Innovative approaches to search for competitive information.
  • Interpreting social media content
  • Managing information overload while avoiding fake news
  • Social media network analysis.
  • Identification of target groups and emerging issues: the hunt for meaningful early warning signals.
  • Automation of social media monitoring and analysis (software tools and processes).
  • Manipulation of social media platforms: From sockpuppets, opinion bots, fake news, echo chambers and identity theft

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124-128 City Road
London EC1V 2NX

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